Wednesday, June 10, 2009

The Orange Sanlitun Beijing

The large multi-purpose space entitled The Orange is located in the heart of town at The Village in Sanlitun.

The Orange

Created by Kengo Kuma, a renowned Japanese architect, the function room has played host to a wide variety of events from movie premiers, art and fashion shows to new product launch parties.

Vivi Wang, Marketing Officer from Swire Properties said The Orange is a worthwhile feature in the village because it is consistent with The Village’s aim of trying to build a community where culture and art can be integrated into people’s daily lives.

The Orange

“The Orange is a space used for bringing the community closer together through experiencing art and culture. We want to make people like their visit here [at the Village]. And that is why we like to hold events that are opened to the public,” she said.

Indeed the space located in The Village South’s piazza offers a massive fully retractable, ground level front entrance that invitingly spills out into the adjacent quadrangle.

The Orange can hold a maximum capacity of between 400 to 500 people depending on the set up. She also added that the space is useful for banquets and conferences with a full equipped AV equipment system.

While the venue does not have a kitchen, Wang said there is a range of food and beverage stores on location as well as professional catering companies outside that people can utilise.

The feedback has been very positive. “Mainly people think it is a very cool place … different from other places because it is easy to change the environment. As a blank space, you can do whatever you want here. While it is totally orange on the outside, it is completely white inside.

“The 13 metre high ceilings mean you can hang pictures and decorations from the ceilings. When you decorate the space it becomes totally different. They think it is a very nice place to hold events because it is multi-functional,” Wang said.

Although Wang declined to inform us on the approximate costs of hiring out the venue, she said that most charities are able to use the space pro bono.

The Orange, Sanlitun

“We always support charities, not for profit organisations and environmental protection events so we will hire it to these organisations for free of charge."

The Village at Sanlitun is Swire Properties’ first development into mainland China as a shopping and restaurant precinct that is just a stone’s throw away from some of Beijing’s hippest night-time hangout spots.

General Manager of The Village, Tim Jones said that the Village wants to be known as more than just a shopping destination, but a place where people can enjoy the best in arts and culture. “Sanlitun has always been a cosmopolitan melting pot, mixing old and new, east and west, hip and bohemian and a world of diplomacy with a vibrant arts scene,” said Jones.

The recent photography exhibition South Africa Through the Chinese Lens showcases the attractions, people and culture of South Africa.

Ten of China’s top photographers travelled to South Africa and captured a diverse range of imagery which is now on display until June 10.

Address: 三里屯19号, 三里屯Village南区8号楼8-3-3单元S8-31, The VILLAGE at Sanlitun, 19 South Sanlitun Road

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